Marketing email to announce a new initiative

What are you looking to create?

marketing email to announce a new initiative

What are the main points you want to cover?

😎 Put It All Together (Commands + Variables + Structures)

Initiative name: [name of new initiative]
Why it's important: [e.g. helps people, helps animals, helps environment, etc.]
How it will help readers reach their goals: [e.g. save money, save time, make more money, etc.]
Different types of users: [e.g. digital nomads, location-independent workers, etc.]
Quick and useful way to jump into using the product: [e.g. sign up for a meetup, join the online community, etc.]
Further resources: [e.g. blog posts, how-to guides, etc.]
Touch point with reader: [e.g. weekly newsletter, monthly check-in, etc.]

Structure:
Introduce the initiative and explain why it's important
Explain how the initiative will help the reader reach their goals
Give examples of how different types of users have found value in the initiative
Provide the reader with a quick and useful way to jump into using the initiative
Offer further resources for learning about the initiative
Establish a touch point with the reader in the near future