Outline a Structure or Flow

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Structure: The flow or pattern that you want the writing to follow.

• Write a thesis.
• Write a metaphor that explains the thesis and connects to the key points
• Use an anecdote, data point, or story to illustrate the metaphor

• Start with a common pain point
• Relate to the pain point with a personal experience
• Tell the reader how a solution alleviates their pain point
• Inspire them to take action
• Close with a snappy, motivational comment

• Start with a benefit
• Relate to the pain point
• Share a helpful tip to overcome the problem
• Inspire them to take action
• Close with a snappy, motivational comment

• Start with a metaphor
• Relate to the pain of
• Share 3 steps to overcome the problem
• Inspire them to take action
• Close with a snappy, motivational comment.

• Use a hook to get the reader's attention
• Explain a key problem they face.
• Agitate the pain point
• Relate to the pain point
• Identify a solution the pain point
• Describe the benefits of this solution.
• Help the reader take a logical next step

• State a strong point of view
• Provide some background information
• Prove to the reader that the point of view is true
• Provide evidence to support the idea
• Unpack the evidence by providing commentary

• The reaction most people have to a problem
• What the problem is
• The steps to solve it
• The steps to solve it fast
• What the reader can learn from this

• Open with a bang and leave an open loop
• Share a personal story, but don’t finish it
• Enrich the reader by entertaining and teaching
• Ask the reader to take one single action
• Close the story and close the loop at the end
• Ask for one more action in a P.S. statement

• Open with a principle, concept or insight
• Provide a deeper explanation of the insight
• Give an example of a study or a practical application

• Opening with a personal story
• Pose a thought provoking question
• Share some research
• Give the reader a personal application
• Challenge the reader to take a next step

• Hook the reader with a question or bold statement
• Share some key facts
• End with a takeaway that relates to the audience

• Start with a hook
• Share important points that relate to the reader
• End with a stunning statement

• Complement the reader
• Bring up a pain point related to [activity]
• Explain how [product] solves it
• Invite them to try it out themselves

• Tease the reader with a product offer
• Tell them what it’s worth.
• Tell them what it’s achieved.
• Offer it for free
• Get the offer by
• Close with a sense of urgency

• poem

(yes, that’s all)

• Summary of X
• What does X do
• Who is X for
• Why x

• Catch their attention
• Build interest / intrigue
• Spark their desire to grow
• Call them to action

Example

an educational tip
---

Topic: podcasting for small business owners
Who is this for: business owners in niche markets.
Purpose: persuade the reader to start their own podcast because you can connect with your audience on a personal level
Written in the 2nd person.
Structure:
- Start with a benefit
- Relate to the pain point
- Tell the reader how our solution alleviates their pain point
- Inspire them to take action
Close with a snappy, motivational comment