Quora answers for What are some good tips for writing web copy?

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quora answers for What are some good tips for writing web copy?

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Topic: [e.g. web copywriting, writing for the internet, etc.]
Importance: [e.g. helps people find what they're looking for, helps people understand what you're offering, etc.]
Process: [e.g. research your audience, write a draft, edit your draft, etc.]
Examples: [e.g. use short sentences and paragraphs, use active voice instead of passive voice, etc.]

Structure:
Introduce the topic of web copywriting
Explain why web copywriting is important
Describe the process of writing web copy
Give examples of how to write good web copy